ATX | AUSTIN TEXAS

The City of the Eternal Boom

 

Excerpt from Texas Monthly

Somewhere in the haze of the last generation, funky Old Austin disappeared and was replaced by something sleek, fast, and unbelievably popular. Suddenly everyone wants to be in Austin, from tech twentysomethings to middle-aged corporate hot shots. Austin is the fastest-growing big city in the country, at the top of lists for things that can be measured (real estate and jobs) and things that can’t (cool and kicks). It has become the City of the Eternal Festival, from South by Southwest and the Austin City Limits Music Festival to Pachanga, Reggae, and Formula 1. Where else can you eat the best barbecue in the world, watch more than a million hungry bats ascend into the gloaming above the Ann W. Richards Congress Avenue Bridge, hear amazing music every night of the week, and behold Lady Gaga covered in vomit as part of a SXSW show? Two months ago Forbes called Austin the next boomtown, apparently forgetting that Bloomberg ranked us the country’s number one boomtown back in 2013. As of October, the greater metropolitan area had grown to an astonishing 2 million people, which is 1.4 million more than we had in 1980, when I was slacking my life away.

by Michael Hall, March 2016, Texas Monthly


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